In the early 90s, Sega found itself in second place. It's competitor, Nintendo, was a force to be reckoned with in the game industry. Coupled with the success of Nintendo's Nintendo Entertainment system and its mascot Mario, any competition had an uphill battle making a splash against the giant.
Sega did have its own mascot, Alex Kidd, but the character didn't exactly catch on. Sega
This article originally appeared on www.rollingstone.com: Here's Why Sonic Is a Hedgehog
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