Most Eighties and Nineties babies remember the Truth Campaign: The series of anti-smoking ads that took a fresh and unflinching stance on the dangers of cigarette smoking. The TV spots pulled no punches. They featured images that were difficult to look at, like people with tracheotomies and voice boxes singing on parade. To an extent the Truth Campaign worked. In 2000, almost 30 percent of
This article originally appeared on www.rollingstone.com: These New Opioid PSAs Are Missing the Worst Part of Addiction
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