Betting Big on Vernacular Content

Major online video platforms set sights on vernacular content as appetite for local and regional titles increases. 'Local is a very, very big category,' executive director and co-founder of Media Partners Asia Vivek Couto shares his insights. Subscribe to www.awanireview.com and watch the full interview today.
(3 min, 33 sec)

from Automotif - Video - Astro Awani https://ift.tt/2NOySBc

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